Ranking for crypto keywords is your best friend of your website🤝
When you rank for many organic keywords, your website shoots up the Google rankings, which dramatically increases the number of visitors to your site🔝
◽️ Short Tail and Long Tail Keywords
For crypto-related projects, short tail would be more like “bitcoin investing” and long tail would be “best ways to invest in bitcoin” or “how to invest in bitcoin”. A good website ranks well for both, by using short tail keywords as a framework for their content and long tail keywords for specific posts.
◾️ Target audience
This depends on your company, but usually we see that most crypto companies target investors, traders and students looking to learn more about crypto and blockchain.
Some companies primarily target seasoned pros who already know a lot about crypto, and their content skew towards being more niche than a company that caters to a beginner. Your target demographic will be heavily influenced by the type of company you run.
◽️ Types of Content
From working with some of the biggest crypto companies in the space, we’ve seen content like educational pieces, in-depth guides and token reviews work very well. For example, an exchange could publish posts analyzing recent ICOs or reviewing the different exchanges on the market. Running “Best Of” lists and compiling memes are also popular ways to increase readership.
Since crypto is such a new space, anything that breaks down seemingly complex topics into simple, easy-to-read pieces will be very popular. Since there’s so many newcomers to crypto every month, this is a perfect chance to increase organic traffic that results in more customers.
There are many SEO tools to help you improve the number of ranked keywords. For example, Google Trend Analyzer shows the most popular searches. Another is SEMrush, which is a paid tool that gives you information like domain authority, organic keywords and backlinks. Both give you lots of data to improve website SEO, and implementing those improvements results in more visitors and more customers.
For example, let’s say you’re interested in creating a post around “crypto mining”. You’d be able to see the amount of monthly searches, and how difficult the keyword is to rank. Once the content is published, you could very well end up on the first page of Google, and gain thousands of visitors while spending NOTHING on advertising.
✔️As you can see, ranking for the correct crypto keywords is critical if you want to attract organic traffic to your site.