The validity of bounty campaigns has recently been called into question within the blockchain community. While some believe that bounties are an effective form of social outreach, others feel that their value to the community must be reconsidered⚖️
Bounty campaigns are a marketing tactic wherein potential contributors perform promotional activities on behalf of a project in return for a percentage of the project’s tokens. The benefits of this type of marketing include:
🧲Inexpensive advertising for the ICO;
🔝Increase of brand awareness;
💸Potential increase in eventual contributions.
Projects are not required to spend any money on a bounty campaign until their…
To establish a strong foundation for your cryptocurrency community, brands should work to Understand the importance of hiring the right cryptocurrency community manager 🌟
Here are the key points of consideration before hiring a community manager:
🤝Conflict Resolutions Skills;
🧩Creative Thinking Skills;
Those with previous experience managing a cryptocurrency community should be quickly moved to the top of your hiring list. This will ensure your channel can quickly and properly be managed without extra training or any learning curves which jeopardize the user experience for guests in your community.
📍Cryptocurrency Knowledge This…
When you rank for many organic keywords, your website shoots up the Google rankings, which dramatically increases the number of visitors to your site🔝
◽️ Short Tail and Long Tail Keywords
For crypto-related projects, short tail would be more like “bitcoin investing” and long tail would be “best ways to invest in bitcoin” or “how to invest in bitcoin”. A good website ranks well for both, by using short tail keywords as a framework for their content and long tail keywords for specific posts.
◾️ Target audience This depends on your company, but usually we see that most crypto companies…
Hey guys! 🖖 Today we will tell you about Brand Awareness in Your IEO PR campaign⭐️
IEO PR arrived at the end of 2018 after ICOs had forged a bad reputation among investors and the crypto community👎
⭐️Brand Awareness in Your IEO PR campaign
🔎Brand Awareness is an essential aspect of any PR campaign. When a story about your company on a news site goes viral, the company gains a valuable aura.
It becomes more respected within the ecosystem (and sometimes it cross the boundaries of the crypto market and gets mainstream).
📊How can you measure your brand awareness and…
If you’re looking for an affordable way to market your business, content marketing is one of the best options. It not only generates 3X more leads than outbound marketing, but it also costs 62% less🚀
In order to successfully get results with content marketing, you need to create a funnel which takes audience intent, the buyer’s journey, blog posts and several other types of content into account.
❓What is a content marketing funnel?
In marketing, your funnel represents the steps your audience goes through in order to turn from visitors to customers. …
Blockchain is getting more prominent recognition worldwide every day. Accompanied with this progress, there are more and more blockchain startups that are showing on the market every day. Raising capital for blockchain startup can be a hard job. Many hours spent on coding, writing a white paper/blue paper, and then testing the product made by the team are just the tip of the iceberg. Blockchain is getting popular in the startup market. Here are a few potential solutions that will help you get your funding for blockchain startup. Maybe you are a new big player in the market.
You are new in the blockchain world and don’t know how to start promoting? Yes, it can be very demotivational when you have an exciting idea and do not know how to promote it through end customers. Being new in this world can be sternly, but we are here to help you solve your problems.
Many people at the very beginning are wondering if they should spend money on public relations and marketing or not. It’s important to note that detailed and well-executed promotion can make a big difference between success or failure for your project. …
Community is extremely important for any crypto project. A strong and supportive community is able to bring a project a tremendous success. And likewise, perfect ideas will die without community promotion. So, the main step you should take to create a community is to find your brand audience.
First, let’s clarify what community is. The most common definition of this word is ‘the condition of sharing or having certain attitudes and interests in common’.
This means that a project’s community firstly serves the people and then it serves the business. And there are many reasons to join communities–to give and…
“It costs 80% more to gain a new customer than to retain one”
Community is extremely important for any crypto project. A strong and supportive community is able to bring a project a tremendous success. And likewise perfect ideas will die without the community promotion. So, the first step you should take to create a community is to find your brand audience.
At first, let’s clarify what community is. The most common definition of this word is ‘the condition of sharing or having certain attitudes and interests in common’.
This means that a project’s community firstly serves the people and…
An Initial Exchange Offering (IEO) is an improvement of the Initial Coin Offering (ICO). Unlike the ICO, an IEO operates through a platform backed by a cryptocurrency exchange. Basically, this is to say that the crypto exchanges are the ones that administer the fundraising process.
In an IEO, the project teams behind a certain token do not have a direct correspondence with the investor. Instead, the project team approaches a cryptocurrency exchange and pitches the idea behind their token. Then, the crypto exchange conducts detailed research on the viability and feasibility of the Project.